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Cultish: The Language of Fanaticism by Amanda Montell
Author: Amanda Montell
Publication Date: June 15, 2021
Genre: Nonfiction, Linguistics, Sociology, Psychology
Cultish: The Language of Fanaticism is a critically acclaimed nonfiction book by linguist and writer Amanda Montell that investigates how language powers cults and cult-like communities, from infamous groups like Jonestown and Scientology to modern phenomena such as multi-level marketing (MLM) schemes, fitness brands (SoulCycle, CrossFit, Peloton), and even social media fandoms. Montell’s central argument is that the key to creating intense ideology, group identity, and us-versus-them attitudes is not mind control or brainwashing, but language—specifically, the specialized words, euphemisms, mantras, and thought-terminating clichés that leaders and organizations deploy to influence, include, or exclude
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