Tourism Product Development, 2nd Edition

Tourism Product Development, 2nd Edition



https://WebToolTip.com

2023 | ISBN: 1984680110 | English | 370 pages | True PDF | 23 MB

Tourism organizations — whether in the public or private sector — that ignore the need for a continuing stream of successful new products risk being overtaken by more marketing-oriented competitors. The process of new product development (NPD) is logically no different in tourism than in other industries. However, the circumstances of tourism and the nature of the product itself affect how NPD in tourism must take place. Although classic marketing research techniques, developed for NPD in fast-moving consumer goods industries, have limitations when applied to tourism, there are many stages of product development that all begin with identifying a need in the marketplace. Developing products tailored to visitors' needs will improve the profitability of the tourism business. Today, maintaining a strong online presence is essential. Nearly all potential visitors conduct travel research online through computers, smartphones, or tablets, checking out potential tourism destinations, products, and services before arriving at their chosen location.

This book provides comprehensive guidance on product development and how it can support the growth of your tourism business. In this revised edition, all chapters have been updated and new topics have been added to reflect current industry practices and digital trends.

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