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Write your Business Bestseller
https://WebToolTip.com
Published 12/2025
Created by Teresa de Grosbois
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Level: Intermediate | Genre: eLearning | Language: English | Duration: 13 Lectures ( 49m ) | Size: 1.9 GB
The CEO’s Guide to Writing a Legacy Memoir
What you'll learn
Strategic & Leadership Outcomes, including
Transform Success to Significance: Learn to pivot your professional narrative from a chronological autobiography (fleeting success) to a focused, high-impact Le
Validate Authority: Understand how a published memoir serves as the ultimate business card, justifying higher speaking fees, consulting rates, and board appoint
Engineer a Lead Magnet: Integrate your book seamlessly into your business platform, creating a high-value lead magnet that drives traffic and validates your met
Define Your Core Principle: Isolate the Core Business Lie (initial flaw) and the Core Business Truth (the foundational principle you teach now) that anchors you
Narrative & Structure Mastery, including
Master the Legacy Arc: Apply the "Wound to Wisdom" structure to your professional journey to locate the Core Business Tension that defines your leadership story
Blueprint Your Bestseller: Structure your memoir using the classic Four-Part Memoir Outline (Setup, Conflict, Crisis, Resolution) to ensure maximum emotional re
Write for Impact: Learn to apply the Goal-Conflict-Disaster (G-C-D) formula to executive scenarios, making every chapter prove a specific leadership principle.
Master the Dual Voice: Strategically utilize the Experiencing Voice (vulnerable past tense) and the Reflecting Voice (authoritative present tense) to balance vu
Ethics & Platform Integration, including
Minimize Corporate Liability: Implement essential protocols for Executive Confidentiality, legally and ethically navigating NDAs, trade secrets, and employee pr
Protect Identities: Learn the best practices for creating Composite Characters and Entities to maximize emotional truth while minimizing legal and financial ris
Design Your Funnel: Develop a plan for the final pages of your book, creating a compelling, high-value Legacy Lead Magnet to direct readers into your business e
Craft a High-Stakes Hook: Learn to open your memoir In Medias Res (in the middle of a professional crisis) to immediately validate your authority and establish
Requirements
1. Target Audience & Professional Standing
You must be a current or former senior executive, CEO, Founder, VP, or high-level consultant with significant career accomplishments.
You should have a well-established career and a proven track record of professional success that you wish to transform into a published legacy.
You must be committed to expanding your thought leadership platform through a published book.
2. Mindset & Commitment
A willingness to revisit and analyze a high-stakes professional failure, crisis, or pivot point that fundamentally changed your leadership philosophy.
A commitment to the writing process and the necessary time investment to execute the structural blueprint (the course is a strategic plan, not a ghostwriting service).
An understanding that the goal is to produce a high-impact business asset, not merely a personal memoir or autobiography.
3. Necessary Resources
Access to your relevant professional history and data (while keeping confidentiality guidelines in mind, which are covered in the course). |
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